Race to Recovery.
A Story of Survival & Care.

IU Health
Video, Website, & Social Media Content

When a severe suspension failure drove James Hinchcliffe into the Turn 3 wall at 125 Gs during practice for the 2015 Indy 500, his survival hinged on critical care from the team at IU Health. To honor his journey and support the medical team that saved him, Raidious partnered with IU Health and the Methodist Health Foundation on a multi-platform campaign. Featuring a custom web experience and strategic social content, the project brought Hinchcliffe's story to life to inspire audiences and raise vital funds for the foundation.