Forefront Collaborative set out to transform continuing medical education with the launch of ImmerseRx, an innovative brand designed to deliver next-generation learning experiences. I collaborated with a cross-disciplinary team of experts, business heads, and creatives to build the brand from concept to launch. As creative lead, I defined the visual identity and oversaw the development of our flagships: interactive Microsoft HoloLens content and custom AR apps for iOS and Android, coordinating across internal teams and agency partners to bring the technology to life.
CLIENT: Forefront Collaborative
AGENCY: DWA
ROLE: Creative Direction
For the 2018 JDRF Promise Gala, I led the visual direction and asset creation across print, digital, and environmental touchpoints. I designed and built custom hand-crafted nail and thread artwork that served as the core theme across the onsite event and the JDRF Indiana website. My role included managing a team of animators and photographers to produce event media and partnering with a local artist to execute an onsite art installation.
CLIENT: JDRF Indiana
AGENCY: Avant Healthcare
ROLE: Creative Direction, Graphic Design, Craftsman
Transformed theatrical distribution workflows by expanding the WB Classics portal into a modern, scalable platform with significantly reduced technical debt. The project streamlined asset distribution for exhibitor partners while equipping business users with flexible tools for managing hold-overs and terms plans. To improve operational efficiency, we introduced a unified collaborative hub bridging WBD teams and exhibitor partners.
CLIENT: Warner Bros. Discovery
AGENCY: Capgemini
ROLE: Creative Direction/Design
Sometimes, I work on logos. Here are just a few.
This microsite shared James Hinchcliffe’s recovery from a near-fatal accident in 2015. The site included interviews with James, the IU surgeon, and nurses that helped save his life. We developed a social media campaign, including organic and paid distribution of content to promote the site and awareness of the IU Methodist Health Foundation. Through this campaign, the Methodist Health Foundation was able to raise over $100,000. The site received a 2016 Indianapolis Gold Addy Award.
CLIENT: Methodist Health Foundation
AGENCY: Raidious
ROLE: Creative Direction
The International Violin Competition is held every 4 years in Indianapolis. The 2010 competition was represented by contestants from 26 countries around the world. We knew that the design needed to be classy and sophisticated. Printed on Neenah Canyon Brown Paper in a Metallic Copper ink, with a diecut violin on the cover and an ornate design pattern, this piece portrayed everything that we wanted it to. The response from recipients of the invitations was amazing. I am proud to have been given the opportunity to work on this project and very happy with the finished piece.
This project won 2 awards:
2010 Neenah Paper Competition Gold Award
2010 Gold Addy Award
CLIENT: International Violin Competition
AGENCY:Cabello Associates
ROLE: Art Direction, Graphic Design, Account Management
In 2015, Mint didn’t have a solid social media content strategy and they didn’t regularly post, monitor, or moderate the content on their social channels. That’s where Raidious stepped in. As the creative director, I lead our team in bringing that strategy to life. Using organic and paid distribution, we helped them create engaging content and improve their audience interactions by creating consistent, thought-provoking content like: WTF (#whatthefinance, Mint Money Audit, and other branded social content.
CLIENT: Mint.com (Intuit)
AGENCY: Raidious
ROLE: Creative Direction, Design (support)
Printing For Less (PFL) contacted Raidious to help them create an animated video to tease and promote their integration into Salesforce Marketing Cloud. The result was an upbeat, energetic teaser that gives potential customers a glimpse into the new easy-to-use marketing integration tools.
CLIENT: Printing For Less
AGENCY: Raidious
ROLE: Creative Direction, Design, Account Management
I took the lead in spearheading the complete redesign of Forefront Collaborative's website, overseeing the transformation from start to finish. We approached the project with a fresh perspective, entirely reimagining the site to align with the company’s vision, values, and goals. Beyond crafting the overall design and user experience, we recognized the importance of visually compelling content. To achieve this, we organized and directed a series of professional photoshoots, ensuring we captured the precise imagery needed to effectively tell Forefront Collaborative’s story. The result was a cohesive and engaging online presence that truly reflects the essence of the brand.
CLIENT: Forefront Collaborative
AGENCY: DWA
ROLE: Creative Direction/Design
I created this series of ads for Earshot Audio, which had a creative message all focused around sound. These ads were in support of the Heartland Film Festival, which is held annually in Indianapolis. This ad series, as well as the 2 stand-alone ads at the bottom, all won 2010 Addy Awards from the Indianapolis Ad Club.
CLIENT: Earshot Audio Post
AGENCY:Cabello Associates
ROLE: Art Direction, Graphic Design, Copywriter
As the creative director for our internal brands, I worked with the Avant Healthcare marketing team and leadership team to develop a new website and supporting branding materials to continue to grow and promote the Avant Healthcare brand. We introduced new visual elements into our brand, which extended beyond the website into supporting materials that we used both internally and externally. I lead our creative team of writers, designers, and digital strategists to develop a site that would move our brand forward.
CLIENT: Avant Healthcare
AGENCY: Avant Healthcare
ROLE: Creative Direction, Art Direction, Graphic Design
RheumAcademy.com was created to help the Forefront Collaborative team develop a location where live and enduring continuing medical education (CME) courses could live. As the creative director for the Forefront team, I lead our internal creative team of art directors, designers, and copywriters in bringing this brand to life.
CLIENT: Forefront Collaborative
AGENCY: DWA
ROLE: Creative Direction/Design
HP Products needed a compelling video campaign to introduce their company to prospective clients, partners, and employees. Raidious created five feature videos profiling key HP personnel, then cut them into bite-sized social content. Integrated into a multi-channel social campaign, these short-form edits successfully expanded the brand's reach to new audiences.
CLIENT: HP Products
AGENCY:Raidious
ROLE: Creative Direction
During my tenure at Gannett Client Solutions, I collaborated with the IndyStar team to revamp their signage for their new location, formerly Nordstroms. The goal was to create a striking sign that resonated with the community and stood out in downtown Indianapolis. Leading our creative team, we devised a solution: a dynamic vertical sign equipped with LEDs, enabling color changes to align with events and holidays. This innovative approach not only reaffirmed IndyStar's legacy but also ensured adaptability to the city's vibrant atmosphere. Witnessing its impact, I'm proud to have contributed to a lasting statement in Indianapolis.
CLIENT: IndyStar
AGENCY: Gannet Client Solutions
ROLE: Creative Direction/Design
Working with a local farm to develop brand identity.
