The Long Road.
A Story of Survival & Care.

Video & Social Media Content

When a severe suspension failure drove James Hinchcliffe into the Turn 3 wall at 125 Gs during practice for the 2015 Indy 500, his survival hinged on critical care from the team at IU Health. To honor his journey and support the medical team that saved him, Raidious partnered with IU Health and the Methodist Health Foundation on a multi-platform campaign. Featuring a custom web experience and strategic social content, the project brought Hinchcliffe's story to life to inspire audiences and raise vital funds for the foundation.

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The Long Road to Recovery

Partnered with IU Health, James Hinchcliffe, and IMS Productions to direct and produce a documentary-style feature capturing Hinchcliffe’s life-saving care and recovery. Combining archival footage from the week of the crash with candid interviews from the IU Health medical team, we crafted a powerful narrative detailing James's complete journey from critical injury to full recovery.