Driving Digital Transformation.
Reimagining a New Experience.

GoPenske Website Redesign

I served as the creative lead for the comprehensive digital overhaul of Penske’s GoPenske website. Working at the intersection of strategy and execution, I drove the end-to-end design lifecycle—translating complex business requirements into intuitive wireframes, interactive user prototypes, and a streamlined content framework. Executing a project of this scale required seamless, cross-functional collaboration. I acted as a key creative bridge between Capgemini’s agency teams and Penske’s in-house creative stakeholders, ensuring design alignment, brand consistency, and stakeholder buy-in at every stage. From early conceptualization through final production, we maintained a unified vision focused on user utility and visual modernism.