Modernizing Movie Distribution
A Seamless Booking Experience.

Warner Bros. Discovery
Theatrical Portal

As the lead creative director for this project, I partnered with WBD to envision this pioneering industry portal, set to revolutionize the theatrical distribution process for movie studios. The approach began with design-led methods to ideate and explore various interaction strategies aimed at optimizing self-service productivity. Critical user insights were gathered during a series of workshops and interview sessions. The team worked iteratively to produce a high-fidelity, future-state prototype, which was used to bring the experience to life.