Heart, hustle, and three decades of experience

Hard-working design and creative direction

Hard work has always been the backbone of my career. Growing up on a family farm, I learned the value of putting in long hours and doing whatever it took to get the job done. Creative roles often feel similar—long days, tough projects, and tasks you might not love but tackle anyway because they need to be done. I’ve put in a lot of time in over the years, building my craft. I’m proud of the work I’ve done and the relationships I built along the way.

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30 years of design, print, web, video, UX, and social content.
If it touches creativity, I’ve probably done it.

Featured Work

  • ImmerseRX (HoloLens + Augmented Reality)

    Led the brand identity and oversaw the development of interactive Microsoft HoloLens content and custom AR apps for iOS and Android, coordinating across internal teams and agency partners to bring the technology to life.

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  • JDRF GALA

    Brought the 2018 JDRF Promise Gala to life through hand-crafted design, animation, and fine art. I designed and built original thread-and-nail artwork that anchored the event's visual identity online and in person. In addition to directing the team behind the event's photography and short animation video, I collaborated with a local artist to produce a featured installation at the venue.

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  • British Roots Brand Identity

    I worked with a local hair salon to develop their brand identity and website.

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  • GO PENSKE WEBSITE REDESIGN

    Partnered with the Penske team to re-imagine their GoPenske consumer site. The goal was to modernize the site to provide users a better customer experience.

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  • "Brad brings a rare balance of strategic thinking and hands-on creative excellence"

    — Robert Burch (Head of Creative, Lands’ End Outfitters)

  • "Brad is an excellent design professional, meticulous in the quality and detail of his work"

    — Stephen James (UX Engineering Leader, Salesforce)

  • "Brad absolutely killed it on my new branding and website"

    —Alex McDermott (Owner, British Roots)