Preserving a City Legacy.
A Modern Mark Built for the Future.

IndyStar
Outdoor Signage

As part of the Gannett Client Solutions agency team, I collaborated closely with leadership at the IndyStar to conceptualize and execute a complete signage redesign for their new downtown Indianapolis headquarters—the former Nordstrom building. The centerpiece of the project was a dynamic vertical sign featuring custom LED integration, engineered to shift colors and adapt visually to align with major city events and civic celebrations across the downtown core. Located just a few steps from Lucas Oil Stadium and the Fieldhouse, this now iconic sign has of the vibrant downtown Indianapolis landscape will be in place for generations to come, earning it’s place in the heart of the city.