CREATIVE DIRECTION + DESIGN
CREATIVE DIRECTION + DESIGN
I took the lead in spearheading the complete redesign of Forefront Collaborative's website, overseeing the transformation from start to finish. We approached the project with a fresh perspective, entirely reimagining the site to align with the company’s vision, values, and goals. Beyond crafting the overall design and user experience, we recognized the importance of visually compelling content. To achieve this, we organized and directed a series of professional photoshoots, ensuring we captured the precise imagery needed to effectively tell Forefront Collaborative’s story. The result was a cohesive and engaging online presence that truly reflects the essence of the brand.
CLIENT: Forefront Collaborative
AGENCY: DWA
ROLE: Creative Direction/Design