As a leader in the CME space, Forefront Collaborative created the ImmerseRx brand to push the boundaries of medical education and bring new experiences to the educational space. I worked collaboratively with a large team of strategists, medical experts, business leaders, and other creative team members to bring the ImmerseRx brand to life. Our first developments under the brand are interactive content using Microsoft HoloLens and augmented reality (AR) applications on both Apple and Google Play. I lead the creative development of our visual brand and worked with our internal and external partners in the development of the Applications.
CLIENT: Forefront Collaborative
AGENCY: DWA
ROLE: Creative Direction
Crafted artwork, photography, and video animation created for the 2018 JDRF Promise Gala. The handmade thread and nail artworks (created by me) served as the centerpieces for our theme which was pulled through the live event onsite and online through the JDRF Indiana website. I lead our photography and animation team in developing a short animation video and worked with a local artist to create an installation onsite.
CLIENT: JDRF Indiana
AGENCY: Avant Healthcare
ROLE: Creative Direction, Graphic Design, Craftsman
Sometimes, I work on logos. Here are just a few.
This microsite shared James Hinchcliffe’s recovery from a near-fatal accident in 2015. The site included interviews with James, the IU surgeon, and nurses that helped save his life. We developed a social media campaign, including organic and paid distribution of content to promote the site and awareness of the IU Methodist Health Foundation. Through this campaign, the Methodist Health Foundation was able to raise over $100,000. The site received a 2016 Indianapolis Gold Addy Award.
CLIENT: Methodist Health Foundation
AGENCY: Raidious
ROLE: Creative Direction
The International Violin Competition is held every 4 years in Indianapolis. The 2010 competition was represented by contestants from 26 countries around the world. We knew that the design needed to be classy and sophisticated. Printed on Neenah Canyon Brown Paper in a Metallic Copper ink, with a diecut violin on the cover and an ornate design pattern, this piece portrayed everything that we wanted it to. The response from recipients of the invitations was amazing. I am proud to have been given the opportunity to work on this project and very happy with the finished piece.
This project won 2 awards:
2010 Neenah Paper Competition Gold Award
2010 Gold Addy Award
CLIENT: International Violin Competition
AGENCY:Cabello Associates
ROLE: Art Direction, Graphic Design, Account Management
In 2015, Mint didn’t have a solid social media content strategy and they didn’t regularly post, monitor, or moderate the content on their social channels. That’s where Raidious stepped in. As the creative director, I lead our team in bringing that strategy to life. Using organic and paid distribution, we helped them create engaging content and improve their audience interactions by creating consistent, thought-provoking content like: WTF (#whatthefinance, Mint Money Audit, and other branded social content.
CLIENT: Mint.com (Intuit)
AGENCY: Raidious
ROLE: Creative Direction, Design (support)
Printing For Less (PFL) contacted Raidious to help them create an animated video to tease and promote their integration into Salesforce Marketing Cloud. The result was an upbeat, energetic teaser that gives potential customers a glimpse into the new easy-to-use marketing integration tools.
CLIENT: Printing For Less
AGENCY: Raidious
ROLE: Creative Direction, Design, Account Management
I took the lead in spearheading the complete redesign of Forefront Collaborative's website, overseeing the transformation from start to finish. We approached the project with a fresh perspective, entirely reimagining the site to align with the company’s vision, values, and goals. Beyond crafting the overall design and user experience, we recognized the importance of visually compelling content. To achieve this, we organized and directed a series of professional photoshoots, ensuring we captured the precise imagery needed to effectively tell Forefront Collaborative’s story. The result was a cohesive and engaging online presence that truly reflects the essence of the brand.
CLIENT: Forefront Collaborative
AGENCY: DWA
ROLE: Creative Direction/Design
I created this series of ads for Earshot Audio, which had a creative message all focused around sound. These ads were in support of the Heartland Film Festival, which is held annually in Indianapolis. This ad series, as well as the 2 stand-alone ads at the bottom, all won 2010 Addy Awards from the Indianapolis Ad Club.
CLIENT: Earshot Audio Post
AGENCY:Cabello Associates
ROLE: Art Direction, Graphic Design, Copywriter
As the creative director for our internal brands, I worked with the Avant Healthcare marketing team and leadership team to develop a new website and supporting branding materials to continue to grow and promote the Avant Healthcare brand. We introduced new visual elements into our brand, which extended beyond the website into supporting materials that we used both internally and externally. I lead our creative team of writers, designers, and digital strategists to develop a site that would move our brand forward.
CLIENT: Avant Healthcare
AGENCY: Avant Healthcare
ROLE: Creative Direction, Art Direction, Graphic Design
RheumAcademy.com was created to help the Forefront Collaborative team develop a location where live and enduring continuing medical education (CME) courses could live. As the creative director for the Forefront team, I lead our internal creative team of art directors, designers, and copywriters in bringing this brand to life.
CLIENT: Forefront Collaborative
AGENCY: DWA
ROLE: Creative Direction/Design
HP Products, wanted a video to help explain what they do to potential customers, business partners and new employees. Raidious delivered 5 great videos that featured some of their top employees. We segmented these videos out into shorter, more consumable videos that were part of a larger campaign on social to reach new audiences.
During my tenure at Gannett Client Solutions, I collaborated with the IndyStar team to revamp their signage for their new location, formerly Nordstroms. The goal was to create a striking sign that resonated with the community and stood out in downtown Indianapolis. Leading our creative team, we devised a solution: a dynamic vertical sign equipped with LEDs, enabling color changes to align with events and holidays. This innovative approach not only reaffirmed IndyStar's legacy but also ensured adaptability to the city's vibrant atmosphere. Witnessing its impact, I'm proud to have contributed to a lasting statement in Indianapolis.
CLIENT: IndyStar
AGENCY: Gannet Client Solutions
ROLE: Creative Direction/Design
The project aimed to implement a new Theatrical distribution portal building within the functionality of the current WB Classics Portal; streamline the process of distributing assets to exhibitor partners by creating a modern, scalable, and robust platform with reduced technical debt; and enable business users for setting up Hold-overs, Terms plans, and a collaborative tool between WBD and Exhibitors.
CLIENT: IndyStar
AGENCY: Capgemini
ROLE: Creative Direction/Design
